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Content Writer Interview Question

Top Interview Questions for Content Writer

A content writer is someone who produces written content for different brands, companies, and individuals. Be it a website or a social media page, everything needs written content to communicate your message to your audience.

The demand for content writers is at an all-time high at this point in time due to the rapid increase in the digitalization of the world. 

Content writers act as the voice of your company and communicate your message through well-written, engaging written content.

Are you in a hurry to get started? Download the Content Writer Interview Questions and Responses Toolkit.


Content Writer Hard Skills

Hard Skills

Use these questions to identify a candidate’s technical knowledge and abilities

Content Writer Soft Skills

Soft Skills

Use these questions to assess a candidate’s personality traits and cognitive skills

What to look for while interviewing for a Content Writer?

The demand for content writers may be high but it is hard to find skilled candidates which best fit your company’s needs.   After analyzing hundreds of job descriptions and different job platforms, we have curated some of the most in-demand skills for the position of a content writer.

Here are some skills to look out for when hiring a Content Writer,

Top Skills for Content Writer

Role-specific: skills to look for are- Keyword analysis, and SEO.

Soft skills: to look for are- Written communication, Adaptability.

Pro Tip: Always screen before you interview. Use Online Assessment to screen applicants for this position before blocking your time for an in-person interview.

Questions to ask while interviewing a Content Writer

We have compiled a set of questions with the help of 70+ hiring managers at different organizations.

Top Role-based interview questions for Content Writer

Top Role-based interview questions for Content Writer

What are the different content management systems that you’re familiar with?

Purpose of this interview question:

The question helps in analyzing the technical skills of the candidate.

What to listen for:

  • Top candidates usually explain their technical knowledge and provide the names of different content management solutions that they’re familiar with.

How do you measure the success of your content?

Purpose of this interview question:

The question is designed to see if the candidate has the necessary skills to analyze their own content.

What to listen for:

  • Top candidates explain different strategies as to how they measure the success of their content such as engagement with their content, etc. 

How can you differentiate between content and copy?

Purpose of this interview question:

The question helps in understanding if the candidate has the relevant knowledge regarding their field.

What to listen for:

  • Candidate should thoroughly explain their understanding of content and copy and explain the difference between them. Content is used to narrate and provide information on a certain topic, and a copy is used to sell a product or service using written communication. 

How to screen Content Writer for soft skills

How to screen Content Writer for soft skills?

Tell us about a time when you managed to work under extreme deadlines.

Purpose of this interview question:

The question allows you to understand if the candidate works well under pressure or not.

What to listen for:

  • Top candidates explain how they work under pressure by giving examples and showing some evidence for their work as well.

If you were asked to write about something you didn’t believe in, would you write it?

Purpose of this interview question:

The question is designed to test the candidate on the basis of their moral and ethical decision-making.

What to listen for:

  • Top candidates will give either yes or no but back that answer with some straight-up facts.

What would you do if you had to write SEO-friendly content for a completely new brand?

Purpose of this interview question:

The question allows you to analyze the scope of skill of the candidate.

What to listen for:

  • Listen for some specific terms and strategies that the candidate mentions in their answer.

Start Optimizing your Content Writer Hiring today

Start Optimizing your Content Writer Hiring today

Find and hire talent with confidence. If your candidate doesn’t know the answer to the above questions and you’re hiring for a Content Writer position, then they’re probably not a great fit.