Top Interview Questions for Digital Marketing Executive
A Digital Marketing Executive works under the supervision of the digital marketing manager and is responsible for formulating the strategies to build their digital presence.
Digital marketing executives are responsible for assisting in setting up the digital marketing strategy of the company.
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Hard Skills
Use these questions to identify a candidate’s technical knowledge and abilities
Soft Skills
Use these questions to assess a candidate’s personality traits and cognitive skills
What to look for while interviewing for a Digital Marketing Executive?
The digital marketing job market is highly competitive and is completely skill-oriented. After analyzing hundreds of job descriptions and different job platforms, we have curated some of the most in-demand skills for the position of a digital marketing executive.
Here are some skills to look out for when hiring a Digital Marketing Executive,
Role-specific skills to look for: Solid Understanding of SEO Tools, Google Adwords, and Google Analytics
Soft skills to look for: Strong work ethic, Adaptability, and passion for learning new trends.
Pro Tip: Always screen before you interview. Use Online Assessment to screen applicants for this position before blocking your time for an in-person interview.
Questions to ask while interviewing a Digital Marketing Executive
We have compiled a set of questions with the help of 70+ hiring managers at different organizations.
Top Role-based interview questions for Digital Marketing Executive
How do you measure the ROI of your campaigns on different channels?
Purpose of this interview question:
The question is designed to see if the candidate has adequate knowledge and skills in their field or not.
What to listen for:
- Top candidates will explain their own process but you should focus on data-driven answers from the candidate’s past experience.
Can you tell the difference between inbound marketing and outbound marketing?
Purpose of this interview question:
The question helps in testing the knowledge and competence level of the candidate.
What to listen for:
- Pay attention to the candidate’s selection of words to explain the difference and see if they can explain it with ease or not.
Explain the different types of SEO.
Purpose of this interview question:
The question points towards the skill level of the candidate.
What to listen for:
- Listen for the candidate’s explanation and pay attention to their selection of words to describe the different types of SEO.
How to screen Digital Marketing Executive for soft skills?
How do you think digital marketing is going to grow and take over traditional marketing completely?
Purpose of this interview question:
The question helps in testing the analytical knowledge of the candidate.
What to listen for:
- Top candidates explain how digital marketing has already made a big dent in the traditional marketing industry and go on by explaining how it is expected to grow in a practical manner.
How do you attract potential customers for a new business using social media channels?
Purpose of this interview question:
The question is designed to test the competence of the individual.
What to listen for:
- Top candidates explain practical ways of achieving so given the resources and thereby altering their approaches based on your needs.
What do you think are some of the mistakes that our company is currently making regarding digital marketing?
Purpose of this interview question:
The question helps in testing the knowledge as well as the skill level of the candidate.
What to listen for:
- Top candidates will tell the truth even if it may sound offensive but they will state all the things they think are wrong with your digital marketing strategy.
Start Optimizing your Digital Marketing Executive Hiring today
Find and hire talent with confidence. If your candidate doesn’t know the answer to the above questions and you’re hiring for a Digital Marketing Executive position, then they’re probably not a great fit.
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