The digital marketing skills test assesses candidates’ knowledge in marketing fundamentals, SEO, Google Adwords, etc.
ABOUT DIGITAL MARKETING SKILLS TEST
Digital marketing skills test has been designed by our global Subject Matter Experts (SME)s to assess knowledge in digital marketing as per Industry Standards. The online digital marketing test helps recruiters & hiring managers to screen & hire candidates with excellent sales & marketing skills before an interview.
The digital marketing skills test enables employers and recruiters to identify potential hires by evaluating job readiness. For this reason, the emphasis is laid upon evaluating the knowledge of applied skills gained through real work experience rather than theoretical knowledge. Using powerful reporting, you can have a detailed analysis of the digital marketing quiz results to help you make a better hiring decision and predict the candidate’s performance.
This digital marketing assessment is designed considering EEOC guidelines. It will help you assess & hire diverse talent without any bias.
Digital Marketing assessment test may contain MCQ’s (Multiple Choice Questions), MAQ’s (Multiple Answer Questions), Fill in the Blanks, Descriptive, LogicBox (AI-based Pseudo-Coding Platform), etc.
DIGITAL MARKETING SKILLS TEST INCLUDES
- Marketing Fundamentals
- Lead/ User Nurturing
- Retargeting and Remarketing
- A/B Testing
- Conversion Rate Optimizations
Test Type: May include Multiple Choice Questions, Case Study or Assignments
Language: Available in English. Can be offered in other languages if requested.
Author: Xobin Subject Matter Experts
MCQs, Fill in the blanks, subjective questions, case studies and assignment-based questions can be asked, In the case of technology test coding-based questions can also be included.
By pressing the Edit button inside the assessment card you can start editing the assessment. Timer, Total Cut-off, adding and deleting the questions are some of the customization’s that can be done.
Proctoring can be enabled in the test settings.
The test consists of webcam proctoring, Keystroke recording, and off tab activity & browser monitoring. If the candidate tries to navigate away from the test tab, Off tab activity & browser monitoring triggers a pop-up warning. To know more visit- https://xobin.com/online-remote-proctoring
Minimum cutoff scores are used to filter out candidates who score below a certain threshold. Deciding if and where to set a minimum cutoff score depends on the size of your applicant pool as well as the nature of the position. Our testing system can provide recommendations for where to set minimum cutoff scores based on our database of average score ranges for a wide variety of positions.
Within 5 seconds of the submission of the test by the candidate, the report is generated and mailed to the admin. The report consists of a detailed analysis of the test with charts and colors for better and easy understanding. The report covers the sectional time taken and the scores of the particular section. To know more visit- xobin.com/reports