Top Interview Questions for SEO Analyst
An SEO Analyst is responsible for analyzing and identifying gaps in the website content. Organizations hire SEO specialists to optimize their website content with the objective of improving search results.
This role has truly been on the uptick. SEO Career trends show that the number of jobs has grown 6 times faster than the US Job Market.
Are you in a hurry to get started? Download the SEO Analyst Interview Questions and Responses Toolkit.
Hard Skills
Use these questions to identify a candidate’s technical knowledge and abilities
Soft Skills
Use these questions to assess a candidate’s personality traits and cognitive skills
What to look for while interviewing for an SEO Analyst?
Since SEO is a skill that can be quick to get started with, be wary of applicants who mention buzzwords and certifications. Look for the understanding of the fundamentals of SEO instead of specific tools. On analyzing over 100 Job descriptions from Linkedin, Indeed and other job sites, here are the most in-demand skills needed in an SEO Analyst.
Here are some of the in-demand skills for an SEO Analyst
Role-specific skills to look for: Solid Understanding of SEO, A/B testing, and Google Analytics
Soft skills to look for: Problem Solving, Analytical, and communication skills
Pro Tip: Always screen before you interview. Use Online Assessment to screen applicants for an SEO Analyst position before blocking your time for an in-person interview.
Questions to ask while interviewing an SEO Analyst
We have compiled a set of questions with the help of 70+ hiring managers at different organizations.
Top Role-based interview questions for SEO Analyst
Which are some SEO analytics which are often ignored and why?
Purpose of this interview question:
The understanding of SEO analytics is the most basic requirement for the position of an SEO analyst.
What to listen for:
- The Candidate should concisely explain the different SEO analytics in brief.
What is keyword stemming?
Purpose of this interview question:
The question is designed in order to screen the skills of candidates as keyword researchers.
What to listen for:
- Listen for the details in the candidate’s answer and analyze how easily they can describe the term.
What are some of the latest trends in SEO for Google?
Purpose of this interview question:
The question is designed to see if the candidate keeps up with latest market trends.
What to listen for:
- The candidate should precisely talk about the trends in understandable terms in a short and crisp manner.
How to screen SEO Analyst for soft skills?
How will you go about the link-building process for our company’s website?
Purpose of this interview question:
The question helps in understanding the scope of skill of the candidate as well as their presence of mind.
What to listen for:
- Listen for different signs and cues which hint at building a sustainable strategy for the whole process.
Tell us about a time when you faced so many challenges with your work but still the campaign turned out to be really successful.
Purpose of this interview question:
The question is designed to understand how the candidates react to different situations.
What to listen for:
- Listen for specific references where the candidate explains about their experience and look for different signs in order to understand if it’s true or not.
What is the unique thing in your analytics and how does it set you apart?
Purpose of this interview question:
The question is designed to assess the uniqueness of the candidate.
What to listen for:
- Top candidates will explain the answer in really easy and understandable terms, whereas other candidates will try to roam around the question by directing their answers towards something else.
Start Optimizing your SEO Analyst Hiring today
Find and hire talent with confidence. If your candidate doesn’t know the answer to the above questions and you’re hiring for an SEO Analyst position, then they’re probably not a great fit.
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