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Campus Recruitment Guide

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HR Glossary

Campus Recruitment


What is Campus Recruitment?

Campus recruitment is the process of recruiting young talent directly out of colleges/universities. In this case, companies use campus drive as a way to fill their companies with young talented employees. 

Also, it is considered one of the best ways to hire fresh talent right off the college.

Campus hiring is basically when companies recruit students for their vacant positions or internships on campuses. 

Who has been involved with Campus Recruiting?

Parties involved in campus recruitment are- 

Hiring Managers – Hiring managers and recruiters are the ones who represent the company during campus hiring. 

They are the ones who hire people from the campuses for vacant positions in their company. 

College Students – After hiring managers, its the students who play a secondary role in campus drives. As they are the ones who sit for placements or internships in their final year. 

It is one of the best ways for students to get started off with their careers. It is a lot easier for students as the companies come on their campus itself and provide them with plenty of opportunities.

Placement Cells – Placement cells are what act as a link between recruiters and the students. These placement cells act as a bridge between companies and. They set up the whole recruitment process in place such as managing students, setting up interviews, etc.

How do Employers Campus Recruit?

Typically, there are two ways in which employers carry out the process of campus hiring.

The two ways are- 

1. Virtual Campus Recruitment – Since the beginning of the pandemic Virtual recruitment has gained a lot of popularity. Virtual campus recruitment means recruiting from a particular college through the use of digital means. 

Hence, virtual recruitment uses digital tools such as applicant tracking systems or campus hiring software. As a result, such tools help the companies in maintaining applications and scheduling interviews and pre-employment assessment tests with the students without any hassle. 

It is a much easier and faster method of campus recruitment than the traditional approach.

2. Offline Campus Recruitment – This is a traditional method of campus recruitment that has been followed by companies for years. Therefore, this method involves companies going on to the campuses of different colleges and conducting everything in person with the students. 

So, this way they organize applications and conduct interviews on the campus itself.

Effective Strategies for Campus Recruitment

Define Your Campus Recruitment Goals Clearly

The first and foremost step for campus hiring is to have clarity about your hiring goals. So, it means defining the reason your company is hiring and what position you are hiring for. As a result, you should have clarity about the number of candidates that your company can accommodate. 

Create a Strong Social Media Presence

Social media is the most powerful tool in today’s world. Before applying to your company, every student will check your social media handles. Hence, you need to have a strong social media presence, especially on professional platforms, to attract potential candidates with adequate skills.

Adopt Digital Means of Campus Recruitment

This is the age of digital media. As a result, everyone can either grow up in this digital age or be left behind. 

Using digital tools for campus hiring such as ATS or University Recruiting Software saves a lot of time and effort. 

Xobin’s Campus recruitment software provides an efficient hiring experience to both employers as well as candidates. So, it also expedites the recruitment process and eases the whole process for the recruiters. 

Understanding the Needs of Candidates for Campus Recruitment

You need to get an understanding of what the candidates want from their jobs, what their goals are, what motivates them, etc.

Hence, having a clear understanding of such things will help you attract top talents to your company. 

As a result, every candidate wants to be associated with a company that understands their needs and fulfills their goals. 

We hope this blog helps you understand campus recruiting. For more such interesting blogs,

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