Virtual Campus Recruitment Process

The pandemic has impacted human life, lockdown and social distancing measures have made everything slower. Hiring and especially campus recruitment has felt the burn of same too. To tackle this, the organizations must adapt to urgent developments to stay updated with new regulatory changes. 

It includes the end of traditional workplaces, and campuses and a quick transition to online learning and remote working. Virtual Hiring during the Covid-19 pandemic has brought important changes in the recruiting methods, including, campus hiring.

This article provides an overview of virtual campus recruiting, and some helpful tips for boosting your campus recruitment efforts.

Plan strategy    

To plan the recruitment process, firstly you discuss with all the internal teams about the number of roles vacant or required. Decide on the total number of positions that require hiring based on the discussions and requirements. 

Review your previous acceptance rate in campus recruitments and hire to the accept ratio. For example, if you have an acceptance rate of 30% and want to hire 90 freshers for an entry-level job you need to make offers to at least 300 students for the same. 

Based on the company’s requirements and acceptance ratio, plan the number of offer letters to be rolled out during the whole campus recruitment process. 

Make sure to diversify the hired candidates too. Not only it helps in ensuring legal obligations of equal opportunities, but in addition, it also enables hiring the best candidate for the job without stereotypes getting in the way.  

Build team    

Building a recruiting team and particularly, a campus recruitment team requires several full-time recruiters. If your organization has a dedicated team of recruiters, then it makes sure their attention is not split. 

To build a recruitment team, follow the given steps: 

  • Set goals 
  • Decide and divide team roles
  • Divide teams according to requirements
  • Set team-based targets and goals

Approach universities    

If your organization routinely recruits fresher, then you may have engaged with some colleges/ universities. There might be some colleges/ universities which you would like to recruit from. To plan “how to recruit”, you first must be clear with “where to recruit”. 

You can plan and categorize the campuses based on the following categories:

  • Must visit: The colleges which you surely want to visit, because of their ranking among top institutions or other benefits can be classified under this category.
  • Safe schools: Here the colleges/universities in which you have the highest acceptance rate can be listed. 
  • Backup: The colleges/universities where the company has been recruiting for a long period of time can be listed here. 

As interact with the colleges/universities is extremely important. Hence, after establishing a relationship, it’s important to stay connected. 

Keep in touch with the team at regular intervals. With an ongoing presence on campus, you can build a strong employer brand, and it can help in attracting the right talent. 

A constant on-campus presence can make sure the students of the particular university are aware of a company’s recruiting process. This helps during the process of virtual campus recruitment and campus recruitment in general. 

Early sourcing   

If you have wanted to hire graduate students, then you should start sharing your open roles early to have access to top talent. 

Another option to plan for the longer term is to recruit a larger number of summer interns during the placement season to spot and secure a great talent pipeline for the future as well. Share your roles is via a jobs page so the interested graduates can view and apply for openings conveniently.

Use easy to deploy campus recruitment software   

This period of virtual campus hiring during the Covid-19 pandemic is the best time to adopt a digital-first campus hiring strategy. And there are plenty of options available today to choose from. 

Choose recruitment software that allows tracking of top talent which provides tools to source, screen, automate response management, schedule interviews, etc. in your hiring. It is better to choose enterprise-level solutions that can be customized as per your requirements. 

Technology-advanced solutions and AI-driven platforms which are new in the market work instantly and are cost-effective. Select intuitive and easy-to-use solutions so that they can be used by everyone collaborating in the recruitment process.

Data-driven approach to optimize the process

Use analytics and insights to make sure your efforts are paying off from the campus recruitment and to measure where your efforts are paying off. Some of the metrics which we recommend to pay close attention to improve your campus hiring strategy for the future are: 

  • Number of hires from every campus 
  • The offer-to-acceptance ratio 
  • Talent retention rate post a year from the start date 

These metrics will give you valuable insights into the quality of your campus hiring process and the opportunities for further improvement. 

Campus hiring provides an opportunity for companies who are looking at opportunities to accelerate their business. Hence companies need to adopt ways to source, engage and hire graduates virtually and carefully. 

Virtual campus hiring is unlikely to be a short-term trend and as companies start applying technology to hire virtually and conveniently, they are expected to start acknowledging the improvement in hiring quality and hiring productivity.

Here at Xobin, we provide pre-employment assessment software which reduces your hiring time from 30 days to 5 days. With Xobin’s unlimited assessment Invitations, you can broaden the top of your recruitment funnel to increase the quality of talent on your shortlist. It helps in making the whole process a whole lot easier. 

Contact us for a free trial.

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