Xobin Now Owns xob.in
After a decade of building hiring technology, Xobin now officially owns the xob.in domain, a short, unmistakable name for the next chapter.
Guruprakash Sivabalan
Ten years of building Xobin. One name we are proud to call our own.
We are excited to share that Xobin now officially owns xob.in. It arrives in the same stretch as Xobin MCP going live.
Why a five-letter brand matters
Xobin is only five letters, but it carries a decade of meaning. After ten years of building, shipping, failing, learning, and showing up for our customers, owning xob.in feels less like a domain purchase and more like the team finally getting its own name back.
It is the URL we whisper in demos, paste in hiring emails, and type at the end of every candidate conversation. It is the address that appears in every assessment invitation, every interview reminder, and every report we send out. It is small, it is easy to remember, and now it is completely ours.
This is not a rebrand or a marketing move. It is a quiet milestone that says we are here to stay.
A decade of talent decisions
What started as a journey to build better hiring technology has grown into a decade of helping organizations make smarter, faster, and more informed talent decisions, from skills assessments and structured interviews to workforce intelligence and, most recently, agent-driven workflows through the Xobin MCP server.
A small achievement, but a meaningful one.
What changes for you
Nothing today. Existing links, logins, and integrations continue to work exactly as they do now. We will share details ahead of time if and when xob.in starts serving traffic alongside the main site.
Guruprakash Sivabalan · Co-founder & CEO, Xobin
Guruprakash has spent over a decade building hiring technology for high-volume recruiting teams around the world. He works directly with talent leaders on assessment design, hiring-funnel economics, and scaling workforce decisions across global markets.
Frequently asked questions
- Does xob.in replace xobin.com?
- No. xobin.com remains the primary home for the product and this content hub. xob.in is a short companion address used in assessment invitations, interview reminders and links we share in conversation.
- Is this a rebrand?
- No. The name, product and positioning are unchanged. Owning the matching five-letter domain is a milestone in a decade of building Xobin, not a change of direction.
- Will existing Xobin links keep working?
- Yes. Every published xobin.com URL continues to resolve as before, and short xob.in links point back to the same destinations.
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