In our last article, we discussed how to build the best digital marketing team. So let’s delve into one of the major talking points of that article—how to hire the best Content Managers with the help of pre-employment testing.
Getting to marketing, content is always at the heart of it. There is no marketing plan that does not include content marketing. Content is the core organic and sustainable way to build a proper strategy and often the most expensive part. When done in-house, the results are usually mind-blowing, not to mention a huge relief on the budgets. The reason most people spend a lot of their energy on Content Marketing is that they know it has the capacity to blossom into a long-lasting and viable source of incoming traffic.
TL;DR – Key Takeaways
- Content marketing is central to marketing strategy and can become a lasting, viable source of incoming traffic.
- A content manager oversees company content, including website copy, job descriptions, notices, posts, and SEO.
- The role spans editing, graphic design, SEO, social media management, and community management, with little room for error.
- Hire content managers by assessing the work they will perform, using online assessments with security or proctoring features to help verify honesty.
- Assess candidates in language, decision making, logical reasoning, copywriting, SEO, and graphic design to check their claimed skills.
Who is a Content Manager?
A content manager is not just someone who creates and/edits content. That person is the sole chain that holds the entire content of a website/company together. Starting from the Website content, Job Descriptions for new openings, notices, posts, SEO, everything there is to do with content. Which is to say, that person is a Full-Stack Manager of words.
Being a Content Manager is more than a full-time job. You are the voice and face of the company that people read. Just what all does one have to do in order to be a content manager?
- Content Officer
- Editor
- Graphic Designer
- SEO Expert
- Social Media Manager
- Community Manager
And these are only the most commonly used terms. The point is, the role of a content marketing is way more crucial than people imagine. In any of the above-mentioned facets, the margin for error is slim, as the entire world is the witness. And to top that off, there are usually long-standing implications that come with major mistakes in something as critical as SEO & Social Media.
How Do You Hire the Best Content Manager?
The answer’s obvious, isn’t it? Test them based on what they will be working upon. Make sure that the person knows what they say they do. How to do that? Give them an assessment.
And not just any assessment, because as much as trust is an important factor, you want to be able to know if the other person was honest. To do that, using an online assessment with some security/proctoring features will help settle any doubts. Make sure that you test the following skills in the assessment:
- Language
- Decision Making
- Logical Reasoning
- Copywriting
- SEO
- Graphic Designing
