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PR Associate Interview Question

Top Interview Questions for PR Associate

A PR Associate works towards maintaining a positive public image of the company they’re working in. They work under PR managers and help in building advertisement programs, and PR campaigns to build a positive public image of their company. 

They are responsible for organizing different events and running PR campaigns to help in the image-building process of the company.

Are you in a hurry to get started? Download the PR Associate Interview Questions and Responses Toolkit.


PR Associate Hard Skills

Hard Skills

Use these questions to identify a candidate’s technical knowledge and abilities

PR Associate Soft Skills

Soft Skills

Use these questions to assess a candidate’s personality traits and cognitive skills

What to look for while interviewing for a PR Associate?

Since the evolution of digital media, PR as a career option has started gaining the popularity it deserves. However, with the popularity comes competition which makes it difficult to hire talented and skilled people for your company.  After analyzing hundreds of job descriptions and different job platforms, we have curated some of the most in-demand skills for the position of a PR associate. 

Here are some skills to look out for when hiring a PR Associate,

Top Skills for PR Associate

Pro Tip: Always screen before you interview. Use Online Assessment to screen applicants for an email marketing associate position before blocking your time for an in-person interview.

Questions to ask while interviewing a PR Associate

We have compiled a set of questions with the help of 70+ hiring managers at different organizations.

Top Role-based interview questions for PR Associate

Top Role-based interview questions for PR Associate

How would you put together a press kit?

Purpose of this interview question:

The question points towards the competence of the candidate.

What to listen for:

  • Listen for specific terms which explain how the candidate can put together a press kit and pay attention to the ease with which the candidate answers this question.

How do you prioritize and organize your daily tasks?

Purpose of this interview question:

The question helps you in getting a deeper insight into the working style of the candidate since organizing is a big part of a PR.

What to listen for:

  • The question helps you in getting a deeper insight into the working style of the candidate, since organizing is a big part of a PR.

According to you, what are some of the most necessary skills that a PR professional should have?

Purpose of this interview question:

The question helps in understanding the approach of the candidate towards their profession as well as test their knowledge.

What to listen for:

  • Top candidates explain the skills that are most important to this profession and give a solid backing for their answers.

How to screen PR Associate for soft skills

How to screen PR Associate for soft skills?

Tell us about your most successful campaign?

Purpose of this interview question:

The question tests the knowledge and decision-making skills of the candidate.

What to listen for:

  • Top candidates give a solid  reason for their answer and give some actual basis for their answer as well.

If you had to, what is the one thing you would change in the PR campaign of our company?

Purpose of this interview question:

The question helps you in understanding the style of working of the candidate.

What to listen for:

  • Pay attention to the candidate’s reason for choosing between these two.

Tell us about your least successful PR campaign. What did you learn from it?

Purpose of this interview question:

The question helps in understanding how well the candidate deals with failures.

What to listen for:

  • Top candidates admit their mistakes and move on to explaining their learnings from their experience. They might also provide some data or evidence which show that they actually learnt something from that mistake and that the mistake didn’t repeat.

Start Optimizing your PR Associate Hiring today

Start Optimizing your PR Associate Hiring today

Find and hire talent with confidence. If your candidate doesn’t know the answer to the above questions and you’re hiring for a PR Associate position, then they’re probably not a great fit.