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Associate Product Manager Interview Questions

Top interview questions for Associate Product Manager

An Associate Product Manager is someone who supports the work of product managers in conducting market research, gathering data, and analyzing customer research to help them work more efficiently and effectively.

According to Zippia, the job growth of associate product managers is expected to grow 8% over this decade. 

Are you in a hurry to get started? Download the Associate Product Manager Interview Questions and Responses Toolkit.


Associate Product Manager Hard Skills

Hard Skills

Use these questions to identify a candidate’s technical knowledge and abilities

Associate Product Manager Soft Skills

Soft Skills

Use these questions to assess a candidate’s personality traits and cognitive skills

What to look for while interviewing for an Associate Product Manager?

The skills required for this position is knowledge of product lifecycle, market research, among others. Therefore, look for a candidate who has knowledge of all these. 

Here are some of the in-demand skills for an Associate Product Manager,

Top Skills for Associate Product Manager

Role-specific skills to look for: product lifecycle, market research, marketing techniques, web technologies, knowledge of productivity tools like Jira or Trello, and understanding of APIs.

Soft skills to look for communication, organization, management skills, decision-making skills, and end-user empathy.

Pro Tip: Always screen before you interview. Use Online Assessment to screen applicants for an Associate Product Manager position before blocking your time for an in-person interview.

Questions to ask while interviewing an Associate Product Manager

We have compiled a set of questions with the help of 70+ hiring managers at different organizations.

Top Role-based interview questions for Associate Product Manager

Top Role-based interview questions for Associate Product Manager

What is the best way to gather information on competitor products?

Purpose of this interview question:

This question can be asked to analyze the candidate’s industry knowledge and ability to gather relevant information.

What to listen for:

  • Top candidates would demonstrate industry knowledge. 

How would you introduce new product features to customers?

Purpose of this interview question:

This question is designed to measure the marketing strategies of the candidate and whether they propose appropriate steps.

What to listen for:

  • Listen for the specific steps that would be required to introduce new product features to customers.

What do you know about Trello?

Purpose of this interview question:

Since Trello is one of the major tools used for the tasks in this job role, hence it is important a candidate is aware of the same.

What to listen for:

  • Listen for the specific terms that explain Trello and its functionalities.

How to screen Associate Product Manager for soft skills

How to screen Associate Product Manager for soft skills?

What skills do you think are necessary for this job role?

Purpose of this interview question:

Since software developers rely on a combination of technical knowledge and transferable skills to be successful. Therefore it is important for an applicant for this role to show the required skills.

What to listen for:

  • Look for evidence of the required skills for this job role.

What are your salary expectations?

Purpose of this interview question:

This question is helps in understanding what the market is currently paying for certain qualifications, experience, and skills.

What to listen for:

  • Top candidates would give the range of salary they expect.

Do you have any questions for us?

Purpose of this interview question:

The question is designed to know how interested the candidates are in your company.

What to listen for:

  • Top candidates would ask questions and show interested in the job and company-related details. 

Start Optimizing your Associate Product Manager Hiring today

Start Optimizing your Associate Product Manager Hiring today

Find and hire talent with confidence. If your candidate doesn’t know the answer to the above questions and you’re hiring for an Associate Product Manager position, then they’re probably not a great fit.