Top Interview Questions for PPC Executive
A Pay Per Click Executive or more commonly known as a PPC Executive is responsible for developing and managing the pay-per-click and social media advertising campaigns for the company.
They develop and implement different strategies for growing the company using social media advertisements.
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Hard Skills
Use these questions to identify a candidate’s technical knowledge and abilities
Soft Skills
Use these questions to assess a candidate’s personality traits and cognitive skills
What to look for while interviewing for a PPC Executive?
The digital marketing job market is highly competitive and has a lot of noise. In order to select the perfect fit for your company, you need to look for some very specific skills in the candidates. After analyzing hundreds of job descriptions and different job platforms, we have curated a list of some of the most in-demand skills for the position of a PPC executive.
Here are some skills to look out for when hiring a PPC Executive,
Role-specific skills to look for Knowledge of AdWords, design knowledge, etc.
Soft skills to look for: Communication, analytical thinking, etc.
Pro Tip: Always screen before you interview. Use Online Assessment to screen applicants for a PPC Executive position before blocking your time for an in-person interview.
Questions to ask while interviewing a PPC Executive
We have compiled a set of questions with the help of 70+ hiring managers at different organizations.
Top Role-based interview questions for PPC Executive
How is Google ad API used?
Purpose of this interview question:
The question tests the scope of skills of the candidate.
What to listen for:
- Listen for specific terms that explain the meaning of the mentioned term and explain how it is used.
Tell us the maximum limit of characters for PPC ads.
Purpose of this interview question:
The question allows you to test the knowledge of the candidate.
What to listen for:
- Listen for specific terms which explain the meaning of PPC ads.
What is DFA?
Purpose of this interview question:
The question allows you to test the knowledge of the candidate.
What to listen for:
- Candidates should concisely explain the meaning of the term in simple terms.
How to screen PPC Executive for soft skills?
What would be your suggestions to improve the quality of our landing page?
Purpose of this interview question:
The question helps in determining the analytical skills of the candidate.
What to listen for:
- Listen for specific terms and reasons of the candidate when they mention any suggestions.
Do you believe in taking spontaneous decisions in this profession? If yes please tell us about a time when you took a spontaneous decision and how it turned out?
Purpose of this interview question:
The question helps in determining the skills of the candidate and allows you to understand the approach of the candidate towards work.
What to listen for:
- Top candidates be upfront about this topic. If yes, they explain their whole experience and might even provide some evidence to show that it’s true.
From your past experiences, do you think you work better individually or in a team?
Purpose of this interview question:
This question helps you in getting clarity regarding the candidate’s style of working.
What to listen for:
- Top candidates usually give a solid reason for their answer and don’t change their answers if grilled about it.
Start Optimizing your PPC Executive Hiring today
Find and hire talent with confidence. If your candidate doesn’t know the answer to the above questions and you’re hiring for a PPC Executive position, then they’re probably not a great fit.
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