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Media Buyer Interview Question

Top Interview Questions for a Media Buyer

The Media buyer oversees the media buying process with input from the media planning team. With an understanding of the marketing goals and target audience preferences provided by the media planning team, media buyers make the actual purchase of the ad space.

The middle 57% of Media Buyers make between $54,500 and $87,000, with the top 86% making $160,000.

Are you in a hurry to get started? Download the Media Buyer Interview Questions and Responses Toolkit.


Media Buyer Hard Skills

Hard Skills

Use these questions to identify a candidate’s technical knowledge and abilities

Media Buyer Soft Skills

Soft Skills

Use these questions to assess a candidate’s personality traits and cognitive skills

What to look for while interviewing for a Media Buyer?

After analyzing hundreds of job descriptions and different job platforms, we have curated some of the most in-demand skills for the position. 

Here are some of the in-demand skills for a Media Buyer

Top Skills for Media Buyer

Role specific skills to look for: Knowledge of purchase order platforms, negotiation skills

Soft skills to look for: Communication skills, interpersonal skills.

Pro Tip: Always screen before you interview. Use Online Assessment to screen applicants for a Media Buyer position before blocking your time for an in-person interview.

Questions to ask while interviewing a Media Buyer

We have compiled a set of questions with the help of 70+ hiring managers at different organizations.

Top Role-based interview questions for Media Buyer

Top Role-based interview questions for Media Buyer

Do you consider analyzing data as a strength? Why?

Purpose of this interview question:

The question tests the knowledge of the candidate.

What to listen for:

  • Pay attention to the candidate’s reason for saying yes or no to the question.

How do you prioritize your work initiatives as a media buyer?

Purpose of this interview question:

The question helps in gaining deeper insight into the candidate.

What to listen for:

  • Top candidates explain that they prioritize their work initiatives through their company initiatives and also provide a real-life example for the same.

What were your responsibilities as a media buyer in your previous job?

Purpose of this interview question:

The question helps in understanding the candidate’s experience in a better manner.

What to listen for:

  • Listen for the candidate’s responsibilities and analyze how they would fit in the role that they’re applying for.

How to screen Media Buyer for soft skills

How to screen Media Buyer for soft skills?

How do you feel your knowledge as a media buyer has evolved over the past few years of your working experience?

Purpose of this interview question:

The question helps in understanding if the candidate believes in upgrading their knowledge or not.

What to listen for:

  • Top candidates usually have something to show for that question. They might show you how they started and may provide some data-driven answers as to how they have evolved over the past few years.

Tell us about a time when you completely failed in your job, what did you learn from it?

Purpose of this interview question:

The question helps understand how well the candidate reacts to their mistakes.

What to listen for:

  • Top candidates will own up to their mistakes and show how they learned from that mistakes.

Have you ever been faced with an ethical dilemma in your work? What did you do in such a situation?

Purpose of this interview question:

The question helps in determining the ethical decision-making of the candidates.

What to listen for:

  • You should look for cues in the candidate’s story to see if it’s true or not.

Start Optimizing your Media Buyer Hiring today

Start Optimizing your Media Buyer Hiring today

Find and hire talent with confidence. If your candidate doesn’t know the answer to the above questions and you’re hiring for a Media Buyer position, then they’re probably not a great fit.