Top Interview Questions for Media Planner
A media planner is responsible for identifying different media channels to advertise your company or brand. The purpose of media planners is to use different advertising campaigns to reach the maximum number of people.
Since this is an era of digital marketing, the need for as well as demand for media planners is equally high as well.
Are you in a hurry to get started? Download the Media Planner Interview Questions and Responses Toolkit.
Hard Skills
Use these questions to identify a candidate’s technical knowledge and abilities
Soft Skills
Use these questions to assess a candidate’s personality traits and cognitive skills
What to look for while interviewing for a Media Planner?
It can be really tough to find the best-fit candidates for your company. Although if you look for the necessary skills, there is a high chance, that you might get the most suitable candidate. After analyzing hundreds of job descriptions and different job platforms, we have curated some of the most in-demand skills for the position of a media planner.
Here are some of the in-demand skills for a Media Planner,
Role-specific skills to look for: Knowledge of purchase order platforms, negotiation skills
Soft skills to look for: Communication skills, interpersonal skills.
Pro Tip: Always screen before you interview. Use Online Assessment to screen applicants for a Media Buyer position before blocking your time for an in-person interview.
Questions to ask while interviewing a Media Planner
We have compiled a set of questions with the help of 70+ hiring managers at different organizations.
Top Role-based interview questions for Media Planner
How do you incorporate customer feedback into your campaigns?
Purpose of this interview question:
The question points to the knowledge and competence of the candidate.
What to listen for:
Listen to how the candidate has incorporated customer feedback into their past experiences.
What are the metrics you use to track the campaign?
Purpose of this interview question:
The question allows you to test the level of competence of the candidate.
What to listen for:
- The candidate should provide the name of different metrics they think are important with an appropriate reason.
How would you measure the success or failure of a campaign?
Purpose of this interview question:
This question allows you to test the judgment ability of the candidate.
What to listen for:
- Listen to how the candidate responds and pay attention to their reasons for this question.
How to screen Media Planner for soft skills?
What would be your strategy if your sole motive was to increase the revenue of a company?
Purpose of this interview question:
This question helps in understanding if the candidate can adapt their answer to a variety of situations.
What to listen for:
- Top candidates will provide a mix of strategies that they might employ and you have to pay attention to if it’ll actually be of some benefit or not.
What would you do if you continuously keep on getting bad customer feedback?
Purpose of this interview question:
The question helps in understanding how the candidate reacts to failures.
What to listen for:
- Top candidates will try to find the reason behind the unhappiness of the candidates and will give a solution accordingly.
Tell us about the most unique idea you had in media planning.
Purpose of this interview question:
The question helps in analyzing the uniqueness of the candidate.
What to listen for:
- Top candidates will tell you about their unique idea along with how they turned out.
Start Optimizing your Media Planner Hiring today
Find and hire talent with confidence. If your candidate doesn’t know the answer to the above questions and you’re hiring for a Media Planner position, then they’re probably not a great fit.
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