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Social Media Manager Interview Question

Top Interview Questions for Social Media Manager

A social media manager is responsible for maintaining and managing the social media presence of a brand, company, or individual. They create social media marketing campaigns and act as the voice of the company.

Are you in a hurry to get started? Download the Social Media Manager Interview Questions and Responses Toolkit.


Social Media Manager Hard Skills

Hard Skills

Use these questions to identify a candidate’s technical knowledge and abilities

Social Media Manager Soft Skills

Soft Skills

Use these questions to assess a candidate’s personality traits and cognitive skills

What to look for while interviewing for a Social Media Manager?

The digital marketing job market is highly competitive and is completely skill-oriented. After analyzing hundreds of job descriptions and different job platforms, we have curated some of the most in-demand skills for the position of a social media manager.

Here are some skills to look out for when hiring a Social Media Manager,

Top Skills for Social Media Manager

Role-specific skills to look for: Digital marketing, social media management tools, etc.

Soft skills to look for: Communication skills, creativity, etc.

Pro Tip: Always screen before you interview. Use Online Assessment to screen applicants for this position before blocking your time for an in-person interview.

Questions to ask while interviewing a Social Media Manager

We have compiled a set of questions with the help of 70+ hiring managers at different organizations.

Top Role-based interview questions for Social Media Manager

Top Role-based interview questions for Social Media Manager

How do you manage the budget for social media ads?

Purpose of this interview question:

The question points towards the competence level of the candidate.

What to listen for:

  • Candidates should thoroughly explain their process taking help from their past experiences.

What are your views on the importance of SEO in social media marketing?

Purpose of this interview question:

The question allows you to test the candidate and understand their approach to working towards social media marketing.

What to listen for:

  • Top candidates explain different strategies as to how they measure the success of their content such as engagement with their content, etc. 

Which platforms do you think are best for generating leads for our business?

Purpose of this interview question:

The question helps in testing the knowledge and skill level of the candidate.

What to listen for:

  • Top candidates will take some time to measure the pros and cons of different platforms and then answer with the most suitable social media platform with a backed up reason.   

How to screen Social Media Manager for soft skills

How to screen Social Media Manager for soft skills?

What would you do if you had to build our brand’s social media presence from scratch?

Purpose of this interview question:

The question helps in testing the skill level of the candidate and shows if the candidate has a problem-solving attitude or not.

What to listen for:

  • Top candidates take some time to answer but they give you a personalized strategy and ask you questions like what is your main motive from building the social media presence. The candidates further build their answer according to the needs of your company. 

Imagine if the Instagram algorithm stops pushing reels and it affects your reach. What would you do in such a scenario?

Purpose of this interview question:

This is a hypothetical question that helps you in testing the solution-oriented approach of the candidate.

What to listen for:

  • Top candidates will go on by hw they have adapted to major changes in the past as well and how they can adapt to different channels of social media in such cases.

Tell us what you think is the most complicated social media concept and then explain it to us in the most simple terms.

Purpose of this interview question:

The question allows you to test the knowledge of the candidate as well as their communication skills.

What to listen for:

  • Pay attention to the concept that the candidate mentions and then listen for simple terms which make the whole concept easier.

Start Optimizing your Social Media Manager Hiring today

Start Optimizing your Social Media Manager Hiring today

Find and hire talent with confidence. If your candidate doesn’t know the answer to the above questions and you’re hiring for a Social Media Manager position, then they’re probably not a great fit.