Xobin is recognized as the top skill screening software   Know more

Digital Marketing Manager Interview Question

Top Interview Questions for Digital Marketing Manager

A digital marketing manager is responsible for implementing and managing the digital marketing strategies of the company. They are responsible for developing and implementing marketing campaigns in order to promote the goods and services of the company. 

Are you in a hurry to get started? Download the Digital Marketing Manager Interview Questions and Responses Toolkit.


Digital Marketing Manager Hard Skills

Hard Skills

Use these questions to identify a candidate’s technical knowledge and abilities

Digital Marketing Manager Soft Skills

Soft Skills

Use these questions to assess a candidate’s personality traits and cognitive skills

What to look for while interviewing for a Digital Marketing Manager?

The digital marketing job market is highly competitive and is completely skill-oriented. After analyzing hundreds of job descriptions and different job platforms, we have curated some of the most in-demand skills for the position of a digital marketing manager.

Here are some skills to look out for when hiring a Digital Marketing Manager,

Top Skills for Digital Marketing Manager

Role-specific skills to look for: Knowledge of digital marketing tools, paid ads, SEO.

Soft skills to look for: Communication skills, Team worker, consistency.

Pro Tip: Always screen before you interview. Use Online Assessment to screen applicants for this position before blocking your time for an in-person interview.

Questions to ask while interviewing a Digital Marketing Manager

We have compiled a set of questions with the help of 70+ hiring managers at different organizations.

Top Role-based interview questions for Digital Marketing Manager

Top Role-based interview questions for Digital Marketing Manager

What according to you are some of the most important qualities that a digital marketer should have?

Purpose of this interview question:

The question helps in testing the analytical skills of the candidate as well as the knowledge of the candidate.

What to listen for:

  • Listen for the specific qualities that the candidate mentions and pay attention to their reason for saying so.

What is the difference between inbound and outbound marketing? Which is the more effective way of marketing?

Purpose of this interview question:

The question helps in determining the knowledge and competence of the candidate.

What to listen for:

  • Pay attention to the reason of the candidate for focussing on a particular type of marketing.

What are different strategies you use for increasing the ranking of a website?

Purpose of this interview question:

The question helps in determining the competence of the candidate. 

What to listen for:

  • Candidates should explain their strategies and how those strategies have helped them so far.

How to screen Digital Marketing Manager for soft skills

How to screen Digital Marketing Manager for soft skills?

What would you do if you were asked to resort to any unethical means of marketing?

Purpose of this interview question:

The question helps in determining the ethical decision-making of the candidate. 

What to listen for:

  • Candidates should usually respond with a no and tell us about an experience when they made an ethical decision.

Tell us about a time when you managed your own team.

Purpose of this interview question:

The question helps in assessing the team-building skill of the candidate and helps in understanding how well can the candidate manage their own team. 

What to listen for:

  • The candidate should explain their experience of managing their team and what were the challenges they faced in that or how effectively were they able to do it. 

Tell us about your experience of running a collaborative marketing campaign.

Purpose of this interview question:

The question is designed to gain a deeper insight into the candidate and assess their competence as a digital marker.

What to listen for:

  • Listen for the candidate’s experience and pay attention to any data that the candidate mentions to verify the information.

Start Optimizing your Digital Marketing Manager Hiring today

Start Optimizing your Digital Marketing Manager Hiring today

Find and hire talent with confidence. If your candidate doesn’t know the answer to the above questions and you’re hiring for a Digital Marketing Manager position, then they’re probably not a great fit.